Trust

“The secret of life is honesty and fair dealing. If you can fake that, you’ve got it made.” — Groucho Marx

Key Ideas:

• Without Trust, no Transaction will take place.
• Building a trustworthy Reputation over time through honesty and fair dealing is the best way to build Trust.
• The easier both parties can verify that the other party is trustworthy, the easier it is to make a Transaction.

Questions for Consideration:

• How much do your potential customers trust you right now?
• What can you do to demonstrate that you’re trustworthy?
• How can you verify that your customers can keep their promises to you before you sell to them?