Reactivation

“Every company’s greatest assets are its customers, because without customers there is no company.” — Michael LeBoeuf, business professor and author of How to Win Customers and Keep Them for Life

Key Ideas:

• Reactivation is the process of convincing past customers to buy from you again.
• Reactivation is a quicker, simpler and more effective way of increasing revenue than attracting new customers, because those who are reactivated already know you and trust you. Your cost of customer acquisition is extremely low.
• Reactivation works better if you have Permission from your customers to follow up.
• Reactivation is a great strategy to go back to every now and then to increase revenue.

Questions for Consideration:

• How long has it been since you’ve presented an offer to your customers?
• How can you convince your previous customers to purchase from you once again?